Every five years, the world gathers at a huge global event where countries tell their stories, showcase their inventions, and reveal all the cool stuff they’re planning to do to make our planet a better place.
Expo 2020 Dubai is the first World Expo to ever be held in the Middle East. It’s billed as The World’s Greatest Show of human brilliance & achievement.
To promote the event across their social channels, I worked alongside Dubai digital agency Create Media Group, writing scripts, stories and captions for over 200 different videos and posts.
Discover Expo 2020 Dubai
Building excitement for this once-in-a-lifetime event with a high-intensity “destination” video.
2 Years to Go
A video to mark the beginning of the 2 year countdown to Expo 2020, for YouTube and social.
Site updates
Showing how the next-generation buildings are developing.
Expo Live
Storytelling videos about the startups and entrepreneurs being supported with innovation grants.
Find out how innovative #ExpoLive grantee Siam Organic is helping Thai farmers earn 11 times their usual salary. #Expo2020 pic.twitter.com/JLmp5dNrbp
— Expo 2020 Dubai (@expo2020dubai) April 7, 2019
History of Expo
Looking back at the amazing things that happened at World Expos of the past.
Thematic news from around the world
Revealing what countries are doing for Expo 2020 Dubai’s key themes of sustainability, opportunity and mobility.
Expo inventions
Carousel posts telling the story of famous inventions revealed at World Expos.
Pavilion reveals
192 countries will have pavilions at Expo 2020. These posts reveal what people can expect.
Experience the heart ❤️, the history ⏪ and the future ? of #Morocco ?? under one roof at the nation’s #Expo2020 #Dubai pavilion. pic.twitter.com/ThznA6BFa2
— Expo 2020 Dubai (@expo2020dubai) September 7, 2019