The BWF Dubai World Superseries Finals is the last in a series of 12 global badminton tournaments, where the top world ranked players battle it out for the richest prize the sport offers.
The event is in partnership with both the Government of Dubai and Falcon and Associates – the official marketing agency for His Highness Sheikh Mohammed bin Rashid Al Maktoum – whose aim is to enhance Dubai’s position on the world stage.
When they decided to redesign their website in advance of the 2015 tournament, I was asked to rewrite all of the existing web copy to fit the new look; mainly making it more succinct and to build excitement as the event approaches.
Check out the Dubai World Superseries Finals website and see whether you’d be tempted to buy tickets if you were a badminton fan.
