Don’t tiptoe around when you want people to do something. Use words that make them sit up, take notice and do what you say. Words like these…
Dave
How to write copy that’s unignorable
To capture and keep people’s attention with your marketing, you need to shake them awake from their daily trudge through life. Here’s how to do it with words.
How to speak like your customers speak
Do you take it for granted that your customers understand how your business works, or what your products do? If so, you need to speak their language.
Is your branding putting people off?
The name of your company, your brands, and your products and services are more important than you realise. Make sure you’re not committing a mortal sin.
5 ways to write better Facebook posts
Enhancing brand “me” is easier than you think on Facebook. Follow these dead easy tips to creating better posts and you’ll start racking up the Likes.
Why “solutions” is the worst word in marketing
If you asked what I did for a living and I replied: “I provide copywriting solutions”, you’d think it was pretty vague. So why do so many businesses persist with it?
Three tips for your first week as a freelance copywriter
Thinking about making the giant, terrifying leap into full-time freelancing? Here’s what to expect during your first week freelancing, after taking the plunge. Dive right in; it’s not that scary.
The Copywriter’s Curse
Working as a copywriter comes with a few pitfalls. And if you’re not careful, they can begin to take over your life. Are you affected by the curse?
How to take copywriting criticism well
Every copywriter knows what it’s like to have their work ripped to shreds. Here’s how you can transform everything that’s bad about rejection into a force for good.
5 ways to combat copywriter’s block
If you ever find yourself at a copywriting standstill, there are loads of easy ways to get around the creative roadblock. Give one or two of my tried and tested methods a whirl.
Why journalists can be great copywriters
I know I’m not the only copywriter out there who started out in journalism. Loads of us fell into this profession. Not that ‘falling into’ this line of work is More
28 reasons to buy 12 Swan Court
What’s that? You’re thinking about buying a new place? You know that location is everything? And you don’t want the best flat in Prenton to slip through your fingers? Well More