The North of England’s leading careers consultant Freddie Talbot asked me to make the words on his website punchier and more inviting for people. They were originally quite formal, heavily focussed on the features of his service, and with lots written in the 3rd person.
So I shifted the focus to the benefits people would get from Freddie’s service, toning the formality down to make it feel more personal, with sentences flowing like in natural conversation.
Here’s a before-and-after of his “About Me” page…
